Different people will give you different definitions of a brand and a business. Some will even say that they have no difference and are the same thing.
However, you always have to start off as a business. Eventually, as you gain more clients and broaden your market, you become a brand.
The definition that we go with today is; a brand is an enterprise that has delivered the same quality of products over a long period of time. Kiwi shoe polish is a good example of a brand.
Sure, there are other shoe polish companies in Kenya. However, they are not as well known as Kiwi. In our country you just mention kiwi and everyone’s mind goes to shoe polish. That makes the others more of businesses rather than brands.
Another example of a brand is the Coca-Cola company. It is one of the most common non-alcoholic drink in Kenya. As per their advertising, Coca-Cola the beverage is associated with a feeling of happiness.
Whatever comes to mind of a consumer when your business is mentioned, that is your brand. In other words, a brand has a lot to do with reputation. It is not always profit.
With this knowledge you now know brands are not made over night. Be consistent with your products and improve on them. When this is done, you will always be the go-to for products in your field. The same way Coca-Cola is the first beverage on Kenyans’ mind when they need a cold drink. To learn more on customer interests read our previous article on Benefits of keeping your customers engaged.